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Display CPC (Cost Per Click) is a digital advertising pricing model where advertisers pay a certain amount for each click on their display ad. In this model, the advertiser is charged only when a user clicks on their ad and is redirected to the advertiser’s website or landing page. Display CPC campaigns are commonly used in online advertising and offer a way for advertisers to drive traffic to their websites while paying based on the actual clicks received, rather than just ad impressions.