A rewarded video pre-roll is a short advertisement that plays before the main video, audio, streamed content or a game on a website or app. Unlike regular pre-roll ads, users have the option to watch the entire ad in exchange for a reward, such as in-app currency, extra content, or other benefits, creating a more engaging and user-friendly advertising experience. This format incentivizes viewers to interact with the ad, leading to higher engagement rates and increased brand exposure.